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Search engine optimisation (SEO) is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and excludes the purchase of paid placement.

This website rules on Yoast SEO for Search engine optimisation management.

The Yoast SEO plugin has been configured on this website. Please refer to the getting started guide on their website for details of how to ensure posts and pages are using effective SEO techniques. 


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