dna – simplifying communications

When it comes to keeping pace with changes in the market, our technology team is also well ahead of the game. They’ve developed a world-class suite of software - called DNA - which provides a wide range of support tools to simplify communication with customers.

DNA puts customers in total control of their dealings with St Ives and provides them with a central point from which to manage their print requirements efficiently - saving them time, resources and money. It encompasses everything from asset management and control of images to intelligent database management and a unique warehouse administration system.

DNA also enables customers to organise their resources and images, view 3-dimensional interiors via a virtual store, upload jobs through workflow, and synchronise appointments with different areas of our organisation.

dna stock management

DNA provides access to visual images of every element within our warehouse in real time,
allowing authorised users to instantly view all kinds of stock management data. At the click of a button, it lets them place an order directly with our warehouse and provide a photographic image as a reference. It will even allow them to track orders online with a range of carriers.

production tracking

Since work in progress is automatically updated as it moves through each pre-agreed area of the production process, customers can interrogate DNA for real-time production updates from any St Ives production facility. Available only from St Ives, this unique service means customers remain in total control at all times.

artwork creation

As a means of helping customers retain their all-important brand integrity, our system can create artwork instantly online and provide unlimited personalisation of templates for localised and predictive marketing. And because database control and management is essential for many operational purposes, our revolutionary system also provides useful data to support customers’ marketing activity.

datastore

As well as offering easy access to mailing lists, demographics, product and site statistics, DNA provides useful graphic images to help customers quickly interpret more detailed data.